About
Senior Product Designer with 6+ years solving complex UX problems for B2B SaaS and Fintech teams.
I design complex digital products that help B2B teams work faster and smarter.
My approach
I believe great product design lives at the intersection of user needs and business outcomes. I don’t just make interfaces — I help teams reduce friction, align around decisions faster, and build products that scale.
With 6+ years focused on SaaS and Fintech, I’ve learned that the best design is invisible: it gets users to their goal without them noticing the system behind it.
6+ years in Product Design. B2B. Fintech & SaaS.
23+ projects delivered. Web & mobile.
2 years leading UX at Finaipro
Remote-ready. English & Spanish.
my history
From graphic design to product — 15 years building digital experiences that work.
2010
Graphic & Web Designer — Freelance Started designing brand identities, websites and digital assets for small businesses and startups across Colombia.
2015
Bachelor’s Degree in Audiovisual Design Formal training in visual communication, interaction design and digital media — the foundation for everything that came after.
2020
UX Lead — Fluid Attacks, Cybersecurity First senior UX role. Designed complex security platforms for enterprise clients, navigating highly technical workflows and cross-functional teams.
2024
UX Lead — Finaipro Technologies, Fintech Leading product design for a financial analytics platform. Built the design system from scratch, designed data-heavy dashboards and worked directly with PMs, engineers and stakeholders.
2026
Open to Senior Product Designer opportunities in B2B SaaS or Fintech.
How I work
Design is a thinking process, not just a visual output.
I start every project by understanding the problem deeply — talking to users, reviewing data, and aligning with PMs and engineers before touching Figma.
I design for scale. Every component, pattern and decision I make considers how the product will grow — not just how it looks today.
I work closely with development and product teams throughout the entire cycle, from early wireframes to production handoff, making sure design intent survives implementation.
