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	<title>UX/UI Design &#8211; JR Design // Strategic Designer</title>
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	<title>UX/UI Design &#8211; JR Design // Strategic Designer</title>
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		<title>Turning a lab report tool into a guided 3-step flow in 2 weeks</title>
		<link>https://www.jorgerivera.design/portfolio/turning-a-lab-report-tool-into-a-guided-3-step-flow-in-2-weeks/</link>
		
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		<pubDate>Thu, 22 Oct 2026 01:43:21 +0000</pubDate>
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					<description><![CDATA[Turning a lab report tool into a guided 3-step flow in 2 weeks From a shopping cart to a report that builds itself. I audited a lab reporting tool, reframed its core problem and redesigned the flow scientists use to send test results to their customers. Industry Food safety and lab testing · B2B SaaS [&#8230;]]]></description>
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				<div class="elementor-element elementor-element-de81d54 e-flex e-con-boxed pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-parent " data-id="de81d54" data-element_type="container" data-e-type="container">			<div class="e-con-inner">
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							Turning a lab report tool into a guided 3-step flow in 2 weeks	
				

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		<p data-lfile-container="a3332f0d-caeb-49ce-94db-0c6e6263ee63" data-pm-slice="1 1 []"><strong>From a shopping cart to a report that builds itself.</strong> I audited a lab reporting tool, reframed its core problem and redesigned the flow scientists use to send test results to their customers.</p>		
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		<div class="elementor-element elementor-element-e8f5d09 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child " data-id="e8f5d09" data-element_type="container" data-e-type="container"><div class="elementor-element elementor-element-8480574 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child " data-id="8480574" data-element_type="container" data-e-type="container">		<div class="elementor-element elementor-element-6880623 elementor-widget__width-initial elementor-widget elementor-widget-pxl_list" data-id="6880623" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
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                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Industry</label>
                                            <a class="pxl-content" href="#" > Food safety and lab testing · B2B SaaS</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Client</label>
                                            <a class="pxl-content" href="#" > NDA / Confidential</a>
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            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Timeline</label>
                                            <a class="pxl-content" href="#" > 2 weeks (September–October 2026)</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Role</label>
                                            <a class="pxl-content" href="#" > Senior UX/UI Designer and UX consultant</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Tools</label>
                                            <a class="pxl-content" href="#" > Figma, FigJam, Nielsen&#8217;s 10 heuristics, Claude</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Deliverables</label>
                                            <a class="pxl-content" href="#" > Heuristic evaluation, executive summary, user flows, high-fidelity prototype</a>
                                    </div>

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		<span class="pxl-heading--text ">

							Impact	
				

		</span>
		</h2>
		
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				<div class="elementor-element elementor-element-45f6121 elementor-widget elementor-widget-pxl_list" data-id="45f6121" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
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                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > 30 usability issues found, 12 of them major, prioritized in a heuristic evaluation</a>
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            </div>
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                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > 7 user flows in the search step reduced to 4, inside a guided 3-step flow</a>
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                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
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                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > 4 selection patterns compared to replace the shopping cart</a>
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                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Redesign approved by Eurofins and AZTIA in the first design review</a>
                                    </div>

            </div>
            </div>
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				<div class="elementor-element elementor-element-9bb8a7e elementor-widget elementor-widget-pxl_divider" data-id="9bb8a7e" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_divider.default">
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		<h2 class="pxl-item--title  style-default highlight-default pxl-split-text split-in-fade" data-wow-delay="ms">

		<span class="pxl-heading--text ">

							Situation	
				

		</span>
		</h2>
		
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		<p>            <span class="pxl-text--highlight">
                Eurofins labs            </span>
        test food samples for their clients, such as meat processors. Those clients then need reports to send to their own customers, such as supermarkets. EuroCRT, the Consolidated Report Tool, builds those reports.</p>		
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		<p data-lfile-container="a3332f0d-caeb-49ce-94db-0c6e6263ee63" data-pm-slice="1 1 []">The tool worked, but people struggled to use it. In a bi-weekly demo, Eurofins stakeholders flagged three problems:</p>		
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				<div class="elementor-element elementor-element-19fa2d2 elementor-widget elementor-widget-pxl_list" data-id="19fa2d2" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
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                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > The &#8220;sample cart&#8221; felt wrong. It was easy to add the same sample twice, and samples picked on other pages were invisible.</a>
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            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
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                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Buttons didn&#8217;t do what they said. &#8220;Generate report&#8221; opened a review screen instead of generating anything.</a>
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            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
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                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Customers couldn&#8217;t read the reports. Tests appeared only as internal codes, like ZMH6Z.</a>
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            </div>
            </div>
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				</div>
				<div class="elementor-element elementor-element-ad6da6c elementor-widget elementor-widget-pxl_text_editor" data-id="ad6da6c" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_text_editor.default">
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		<p data-lfile-container="a3332f0d-caeb-49ce-94db-0c6e6263ee63" data-pm-slice="1 1 []">The development partner, AZTIA, brought me in to fix the experience before the next client demo.</p>		
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</div>				</div>
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				<div class="elementor-element elementor-element-d981eee elementor-widget elementor-widget-pxl_heading" data-id="d981eee" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_heading.default">
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		<h2 class="pxl-item--title  style-default highlight-default " data-wow-delay="ms">

		<span class="pxl-heading--text ">

							Task	
				

		</span>
		</h2>
		
	</div>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-f092b91 elementor-widget elementor-widget-pxl_text_editor" data-id="f092b91" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_text_editor.default">
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		<p data-lfile-container="a3332f0d-caeb-49ce-94db-0c6e6263ee63" data-pm-slice="1 1 []">My job was to turn scattered feedback into a clear diagnosis and a redesign the team could build. I owned the UX end to end:</p>		
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</div>				</div>
				</div>
				<div class="elementor-element elementor-element-7f2130c elementor-widget elementor-widget-pxl_list" data-id="7f2130c" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
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                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Diagnose the experience with a structured heuristic evaluation, not opinions</a>
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            </div>
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                                            <a class="pxl-content"  > Frame the root problems so business and development agreed on them</a>
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            </div>
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                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Redesign the report flow in Figma, ready for development</a>
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            </div>
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                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Keep every decision buildable with the team&#8217;s existing component library</a>
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            </div>
            </div>
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				<div class="elementor-element elementor-element-04a47f3 elementor-widget elementor-widget-pxl_text_editor" data-id="04a47f3" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_text_editor.default">
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		<p>Constraints:</p>		
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				<div class="elementor-element elementor-element-7e9b1c7 elementor-widget elementor-widget-pxl_list" data-id="7e9b1c7" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
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                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
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                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > A dense domain: labs, clients, their customers, samples, tests and lots</a>
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            </div>
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                                            <a class="pxl-content"  > No access to end users, only stakeholders, demo recordings and 21 screenshots</a>
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                                            <a class="pxl-content"  > Two weeks, with a client demo already scheduled</a>
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                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > The front end was built on MudBlazor, a Material Design library for .NET</a>
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            </div>
            </div>
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				<div class="elementor-element elementor-element-eaa9ff0 elementor-widget elementor-widget-pxl_heading" data-id="eaa9ff0" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_heading.default">
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							Action	
				

		</span>
		</h2>
		
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							I followed the Double Diamond: discover and define the problem first, then develop and deliver the solution.	
				

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		</h2>
		
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				<div class="elementor-element elementor-element-d1496b5 elementor-widget elementor-widget-pxl_list" data-id="d1496b5" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
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                                            <a class="pxl-content"  > Analyzing technical processes</a>
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                                            <a class="pxl-content"  > Mapping flows</a>
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                                            <a class="pxl-content"  > Designing wireframes</a>
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                                            <a class="pxl-content"  > Creating high-fidelity prototypes</a>
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							Process	
				

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		</h2>
		
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															<img decoding="async" width="1024" height="576" src="https://www.jorgerivera.design/wp-content/uploads/2026/10/Heuristic-Evaluation-Dashboard-1024x576.webp" class="attachment-large size-large wp-image-10073" alt="" srcset="https://www.jorgerivera.design/wp-content/uploads/2026/10/Heuristic-Evaluation-Dashboard-1024x576.webp 1024w, https://www.jorgerivera.design/wp-content/uploads/2026/10/Heuristic-Evaluation-Dashboard-300x169.webp 300w, https://www.jorgerivera.design/wp-content/uploads/2026/10/Heuristic-Evaluation-Dashboard-768x432.webp 768w, https://www.jorgerivera.design/wp-content/uploads/2026/10/Heuristic-Evaluation-Dashboard-1536x864.webp 1536w, https://www.jorgerivera.design/wp-content/uploads/2026/10/Heuristic-Evaluation-Dashboard-1170x658.webp 1170w, https://www.jorgerivera.design/wp-content/uploads/2026/10/Heuristic-Evaluation-Dashboard.webp 1672w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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                                            <a class="pxl-content"  > 1. Diagnosed with evidence, not taste</a>
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            </div>
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		<p data-lfile-container="a3332f0d-caeb-49ce-94db-0c6e6263ee63" data-pm-slice="1 1 []">I evaluated the full flow against Nielsen&#8217;s 10 heuristics, rating each issue for severity (0–4) and ease of fix. The worst score was <strong>visibility of system status (3.0 / 4)</strong>: users couldn&#8217;t see what was in their report.</p><p>I also inventoried 18 UI components and mapped 7 user flows in the search step alone. Then I wrote an executive summary for non-designers, so the team could decide fast.</p>		
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				</div>
				<div class="elementor-element elementor-element-a77737c elementor-widget elementor-widget-pxl_list" data-id="a77737c" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
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                                            <a class="pxl-content"  > 2. Reframed the problem: a mental model, not a button</a>
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            </div>
            </div>
    				</div>
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				<div class="elementor-element elementor-element-d49459b elementor-widget elementor-widget-pxl_text_editor" data-id="d49459b" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_text_editor.default">
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		<p data-lfile-container="a3332f0d-caeb-49ce-94db-0c6e6263ee63" data-pm-slice="1 1 []">The cart wasn&#8217;t badly placed. It was the wrong model. Users think, &#8220;I find today&#8217;s lot, check what goes in, and that&#8217;s my report.&#8221; The tool made them manage two states: checked rows and a separate cart.</p><p>I named three root problems: the selection model, interface language and visual inconsistency. That turned 30 issues into 3 decisions.</p>		
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				<div class="elementor-element elementor-element-f839b2f elementor-widget elementor-widget-pxl_list" data-id="f839b2f" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
				<div class="elementor-widget-container">
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                                            <a class="pxl-content"  > 3. Designed a guided 3-step flow</a>
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		<p data-lfile-container="a3332f0d-caeb-49ce-94db-0c6e6263ee63" data-pm-slice="1 1 []"><strong>Select samples → Review and configure → Preview and finalize.</strong> Each step has one job and one primary action. The preview shows exactly what the customer will receive.</p>		
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                                            <a class="pxl-content"  > 4. Rewrote the interface language</a>
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		<p data-lfile-container="a3332f0d-caeb-49ce-94db-0c6e6263ee63" data-pm-slice="1 1 []">Labels described the system, not the task. I rewrote them in the lab&#8217;s language:</p>		
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															<img loading="lazy" decoding="async" width="768" height="270" src="https://www.jorgerivera.design/wp-content/uploads/2026/10/case1-768x270.jpg" class="attachment-medium_large size-medium_large wp-image-10037" alt="" srcset="https://www.jorgerivera.design/wp-content/uploads/2026/10/case1-768x270.jpg 768w, https://www.jorgerivera.design/wp-content/uploads/2026/10/case1-300x105.jpg 300w, https://www.jorgerivera.design/wp-content/uploads/2026/10/case1-1024x360.jpg 1024w, https://www.jorgerivera.design/wp-content/uploads/2026/10/case1.jpg 1070w" sizes="(max-width: 768px) 100vw, 768px" />															</div>
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                                            <a class="pxl-content"  > 5. Validated feasibility with development</a>
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		<p data-lfile-container="a3332f0d-caeb-49ce-94db-0c6e6263ee63" data-pm-slice="1 1 []">I checked every pattern against MudBlazor before handing off. I flagged the two pieces that needed custom logic: selecting results across pages and partial (indeterminate) checkboxes. I also aligned the data model with the developer: one sample can have several tests, and each report goes to a customer.</p>		
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							Iterating after the design review	
				

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							The first review with Eurofins and AZTIA approved the flow and surfaced clear changes. I applied them within days:	
				

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                                            <a class="pxl-content"  > Kept 3 steps after a developer proposed 2, because each step answers a different question</a>
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                                            <a class="pxl-content"  > Restored the search filters users already rely on</a>
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                                            <a class="pxl-content"  > Removed &#8220;Download preview&#8221;, since a preview PDF is not a valid report</a>
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                                            <a class="pxl-content"  > Made the final summary read-only, to cut extra clicks</a>
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                                            <a class="pxl-content"  > Clarified that the report is generated and downloaded in one click</a>
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							Result	
				

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		<p data-lfile-container="a3332f0d-caeb-49ce-94db-0c6e6263ee63" data-pm-slice="1 1 []">The redesign was approved in the first design review and moved to development with a clear, buildable spec.</p>		
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                                            <a class="pxl-content"  > • A shared diagnosis. Business, product and development agreed on 3 root problems instead of debating 30 symptoms.</a>
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                                            <a class="pxl-content"  > • A flow the business backed. Eurofins and AZTIA approved the 3-step structure and kept it over a 2-step alternative.</a>
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                                            <a class="pxl-content"  > • Less development risk. Every pattern was checked against MudBlazor, and the data model was aligned with the developer before handoff.</a>
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                                            <a class="pxl-content"  > • A fast path to the client demo. I proposed 5 quick wins the team could ship first, such as hiding developer-only buttons and fixing a mislabeled column.</a>
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															<img loading="lazy" decoding="async" width="1024" height="633" src="https://www.jorgerivera.design/wp-content/uploads/2026/10/Mockup-portfolio-1024x633.webp" class="attachment-large size-large wp-image-10061" alt="" srcset="https://www.jorgerivera.design/wp-content/uploads/2026/10/Mockup-portfolio-1024x633.webp 1024w, https://www.jorgerivera.design/wp-content/uploads/2026/10/Mockup-portfolio-300x185.webp 300w, https://www.jorgerivera.design/wp-content/uploads/2026/10/Mockup-portfolio-768x475.webp 768w, https://www.jorgerivera.design/wp-content/uploads/2026/10/Mockup-portfolio-1149x710.webp 1149w, https://www.jorgerivera.design/wp-content/uploads/2026/10/Mockup-portfolio.webp 1440w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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		<p data-lfile-container="a3332f0d-caeb-49ce-94db-0c6e6263ee63" data-pm-slice="1 1 [&quot;blockquote&quot;,{&quot;bid&quot;:&quot;m2k81c144zc.7071&quot;}]">&#8220;We came from something that didn&#8217;t work at all. It looks solid, beautiful and intuitive.&#8221;</p><p data-lfile-container="a3332f0d-caeb-49ce-94db-0c6e6263ee63" data-pm-slice="1 1 [&quot;blockquote&quot;,{&quot;bid&quot;:&quot;m2k81c144zc.7071&quot;}]"> </p><h6 data-lfile-container="a3332f0d-caeb-49ce-94db-0c6e6263ee63" data-pm-slice="1 1 [&quot;blockquote&quot;,{&quot;bid&quot;:&quot;m2k81c144zc.7071&quot;}]">Product Lead, AZTIA</h6>		
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                                        <p>"Easy to communicate and open to reviewing changes properly."</p>
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                                                                                            <h6 class="pxl-item--title">Bryan Zapata</h6>
                                                                                                                                        <div class="pxl-item--position">CEO at Aztia</div>
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                                        <p>"I recently had the opportunity to work with Jorge on the design of a mobile app, and he demonstrated his ability to understand requirements and transform them into an intuitive design."</p>
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                                                                                            <h6 class="pxl-item--title">Juan Echeverri</h6>
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                                        <p>"Jorge is organized, methodical, and creative. With excellent communication skills, he takes ideas to the next level, always focusing on the user and best design practices."

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                                                                                            <h6 class="pxl-item--title">Marcela Hincapie</h6>
                                                                                                                                        <div class="pxl-item--position">Founder</div>
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                        <a  href="https://www.jorgerivera.design/portfolio/ux-methodology-ai-agent-and-design-system/">UX Methodology, AI Agent, and Design System</a>
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		<item>
		<title>UX Methodology, AI Agent, and Design System</title>
		<link>https://www.jorgerivera.design/portfolio/ux-methodology-ai-agent-and-design-system/</link>
		
		<dc:creator><![CDATA[jorgerivera_lbjqsp]]></dc:creator>
		<pubDate>Tue, 20 Oct 2026 14:07:57 +0000</pubDate>
				<guid isPermaLink="false">https://www.jorgerivera.design/?post_type=portfolio&#038;p=9987</guid>

					<description><![CDATA[Heuristic Evaluation + AI Agent, UX Methodology, and Design System ready for development Business Registry Platform: From Zero Context to a Shared Problem Definition in 6 Weeks, for a Service Used by 300K+ Entrepreneurs. Industry GovTech · Business registry services Client NDA · Confidential Timeline Sep 2026 – ongoing Role Lead Product Designer (UX research [&#8230;]]]></description>
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				<div class="elementor-element elementor-element-77d26b0 e-flex e-con-boxed pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-parent " data-id="77d26b0" data-element_type="container" data-e-type="container">			<div class="e-con-inner">
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							Heuristic Evaluation + AI Agent, UX Methodology, and Design System ready for development
	
				

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		<p data-lfile-container="a6e269a7-c0bd-4856-ae84-751301689c0e" data-pm-slice="1 1 []">Business Registry Platform: From Zero Context to a Shared Problem Definition in 6 Weeks, for a Service Used by 300K+ Entrepreneurs.</p><p data-lfile-container="a6e269a7-c0bd-4856-ae84-751301689c0e" data-pm-slice="1 1 []"> </p>		
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                    <label class="pxl-empty">Industry</label>
                                            <a class="pxl-content" href="#" > GovTech · Business registry services</a>
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                                            <a class="pxl-content" href="https://www.tvmarkets.com/en/" > NDA · Confidential</a>
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                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Timeline</label>
                                            <a class="pxl-content" href="#" > Sep 2026 – ongoing</a>
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                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Role</label>
                                            <a class="pxl-content" href="#" > Lead Product Designer (UX research and design system)</a>
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							Situation	
				

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		<p><span style="font-weight: 400">A regional business registry institution serves more than 305,000 online users per semester. Every company in its territory registers, renews and certifies itself there. Its services site had grown for years with no single owner: six areas published content on their own, there was no recent user research, and a legacy CMS made every change slow and costly.</span></p><p><span style="font-weight: 400">The business goal was clear: 90% of transactions online within 5 years. Outside annual renewals, the split was still close to 50/50. The team wanted a redesign and an AI chatbot, but no one had defined the problem yet.</span></p>		
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															<img loading="lazy" decoding="async" width="1024" height="1024" src="https://www.jorgerivera.design/wp-content/uploads/2026/10/UX-Audit-Heuristic-Evaluation-Mockup-1024x1024.webp" class="attachment-large size-large wp-image-10010" alt="" srcset="https://www.jorgerivera.design/wp-content/uploads/2026/10/UX-Audit-Heuristic-Evaluation-Mockup-1024x1024.webp 1024w, https://www.jorgerivera.design/wp-content/uploads/2026/10/UX-Audit-Heuristic-Evaluation-Mockup-300x300.webp 300w, https://www.jorgerivera.design/wp-content/uploads/2026/10/UX-Audit-Heuristic-Evaluation-Mockup-150x150.webp 150w, https://www.jorgerivera.design/wp-content/uploads/2026/10/UX-Audit-Heuristic-Evaluation-Mockup-768x768.webp 768w, https://www.jorgerivera.design/wp-content/uploads/2026/10/UX-Audit-Heuristic-Evaluation-Mockup-710x710.webp 710w, https://www.jorgerivera.design/wp-content/uploads/2026/10/UX-Audit-Heuristic-Evaluation-Mockup-600x600.webp 600w, https://www.jorgerivera.design/wp-content/uploads/2026/10/UX-Audit-Heuristic-Evaluation-Mockup.webp 1254w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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		<p><span style="font-weight: 400">I joined as Lead Product Designer with no domain knowledge and no stakeholder map. The brief said &#8220;increase use of virtual services by xx%.&#8221; The number was blank.</span></p><p><span style="font-weight: 400">My job was to understand the problem, align leadership around it and turn it into a goal the team could measure, before designing a single screen.</span></p>		
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							Action	
				

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		<ol><li><b>Mapped the organization first.</b><span style="font-weight: 400"> I built a RACI stakeholder map: 6 leaders who decide, 8 people who execute and 1 external CMS vendor.</span></li><li><b>Interviewed by role, not by script.</b><span style="font-weight: 400"> I ran 5 sessions with 7 people from 6 areas: a business VP, the service manager, frontline advisors, the digital media lead and the CMS vendor. Each guide was adapted to what that person could answer.</span></li><li><b>Audited with an AI agent, reviewed by a human.</b><span style="font-weight: 400"> I built a heuristic evaluation agent on Claude. It reviews all 10 Nielsen heuristics on every screen, assigns a 0–4 severity and returns structured JSON. I confirmed each finding by inspecting the live DOM. The homepage alone had 78 findings, 12 of them high priority and 2 catastrophic. Before anything reached the client, I logged 17 corrections to the agent&#8217;s output, including skipped heuristics and inconsistent severities.</span></li><li><b>Measured instead of guessing.</b><span style="font-weight: 400"> I mapped 30 routes from the main menus to the top services and crossed them with analytics. 68% of users came for Certificates, yet it was not among the 7 visible shortcuts.</span></li><li><b>Defined one problem.</b><span style="font-weight: 400"> I synthesized 37 findings into 9 themes, each tagged by how many sessions supported it. The problem statement: entrepreneurs can&#8217;t quickly find the service they need, because the site shows everything, in many ways, in institutional language, and hides what people use most. I added 3 proto-personas (first-timer, expert and internal advisor) and 7 jobs to be done.</span></li><li><b>Cut the scope.</b><span style="font-weight: 400"> We focused on &#8220;the door and the hall&#8221;: navigation and service pages now, with the legacy transaction apps moved to a 2027 backlog.</span></li><li><b>Opened ideation with evidence.</b><span style="font-weight: 400"> I wrote 5 &#8220;How might we&#8221; questions. Before a 3-hour workshop, stakeholders ran a card sort and a tree test of a new structure in Maze, organized around the entrepreneur&#8217;s moments: start, keep up to date, close and check status.</span></li><li><b>Shipped early, in parallel.</b><span style="font-weight: 400"> I delivered a quick-win backlog, a working HTML prototype and the foundations of a design system with 3-tier tokens and a WCAG AA palette.</span></li></ol>		
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		<ul><li style="font-weight: 400"><b>One problem, one scope, one goal in 6 weeks</b><span style="font-weight: 400">, presented to leadership with its confidence level and the decisions needed.</span></li><li style="font-weight: 400"><b>A measurable baseline:</b><span style="font-weight: 400"> 21 of 30 routes to top services took 3 or more clicks, or did not exist.</span></li><li style="font-weight: 400"><b>A north-star metric:</b><span style="font-weight: 400"> the 5 most-used services 2 clicks or fewer from any entry point (today 2.1 to 3.7), no service without a route from the top bar (today 5 of 10), and at least 80% success in tree testing.</span></li><li style="font-weight: 400"><b>A reusable, AI-assisted audit method</b><span style="font-weight: 400"> the team can run again on any page.</span></li></ul>		
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							What I learned	
				

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		<p><span style="font-weight: 400">When you start from zero, stakeholders are your first users. AI scales the audit; judgment keeps it honest.</span></p>		
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							Artifacts	
				

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		<ul><li>Matrix of findings</li><li>User flow</li><li>Empathy map</li><li>Protopersonas</li><li>User journey map</li><li>Affinity map</li><li>Heuristic evaluation + IA Agent</li></ul>		
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							Tools &#038; Deliverables	
				

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		<ul><li>Interactive Artifacts</li><li>Claude MCP/Design</li><li>Figma</li><li>Design System</li><li>Hi fidelity prototype</li><li>Miro</li><li>Trello</li></ul>		
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                        <a  href="https://www.jorgerivera.design/portfolio/ficohsa-seguros-mobile-app/">Ficohsa Seguros — Mobile App for Health Insurance Management</a>
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		<title>Ficohsa Seguros — Mobile App for Health Insurance Management</title>
		<link>https://www.jorgerivera.design/portfolio/ficohsa-seguros-mobile-app/</link>
		
		<dc:creator><![CDATA[jorgerivera_lbjqsp]]></dc:creator>
		<pubDate>Tue, 12 May 2026 04:25:05 +0000</pubDate>
				<guid isPermaLink="false">https://www.jorgerivera.design/?post_type=portfolio&#038;p=9689</guid>

					<description><![CDATA[Ficohsa Seguros — Mobile App for Health Insurance Management My involvement was crucial to the MVP development process, as the UX/UI design solution provided a clear roadmap for the various teams. The prototype provided clarity for both the sales team and the product engineers. Industry Financial services Client Ficohsa Seguros Role Lead UX/UI Designer Country [&#8230;]]]></description>
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data-elementor-type="wp-post" data-elementor-id="9689" class="elementor elementor-9689">
				<div class="elementor-element elementor-element-092eaff e-flex e-con-boxed pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-parent " data-id="092eaff" data-element_type="container" data-e-type="container">			<div class="e-con-inner">
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		<h2 class="pxl-item--title  style-default highlight-default " data-wow-delay="ms">

		<span class="pxl-heading--text ">

							Ficohsa Seguros — Mobile App for Health Insurance Management
	
				

		</span>
		</h2>
		
	</div>
</div>				</div>
				</div>
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		<p>My involvement was crucial to the MVP development process, as the UX/UI design solution provided a clear roadmap for the various teams. The prototype provided clarity for both the sales team and the product engineers.</p>		
	</div>
</div>				</div>
				</div>
		<div class="elementor-element elementor-element-5fe6bd0 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child " data-id="5fe6bd0" data-element_type="container" data-e-type="container"><div class="elementor-element elementor-element-63996f8 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child " data-id="63996f8" data-element_type="container" data-e-type="container">		<div class="elementor-element elementor-element-bc769f9 elementor-widget__width-initial elementor-widget elementor-widget-pxl_list" data-id="bc769f9" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
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                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Industry</label>
                                            <a class="pxl-content" href="#" > Financial services</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Client</label>
                                            <a class="pxl-content" href="https://www.tvmarkets.com/en/" > Ficohsa Seguros</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Role</label>
                                            <a class="pxl-content" href="#" > Lead UX/UI Designer</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Country</label>
                                            <a class="pxl-content" href="#" > Honduras</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Platform</label>
                                            <a class="pxl-content" href="#" > Mobile-first</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Timeline</label>
                                            <a class="pxl-content" href="#" > 10 days end-to-end</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Status</label>
                                            <a class="pxl-content" href="#" > Shipped to production</a>
                                    </div>

            </div>
            </div>
    				</div>
				</div>
				</div>
				</div>
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    " data-wow-delay="ms" 
        >

    <div class="pxl-item--inner " data-wow-delay="120ms">
                
                    <div class="pxl-item--image s_img"  data-parallax-value="">
                                <img loading="lazy" decoding="async" width="1000" height="900" src="https://www.jorgerivera.design/wp-content/uploads/2025/06/JRD-Feature-1.png" class="no-lazyload attachment-full" alt="" />                                            </div>
                </div>
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				</div>
				</div>
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<div id="pxl-pxl_heading-09035e3-8839" class="pxl-heading ">
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		<h2 class="pxl-item--title  style-default highlight-default pxl-split-text split-in-fade" data-wow-delay="ms">

		<span class="pxl-heading--text ">

							Situation	
				

		</span>
		</h2>
		
	</div>
</div>				</div>
				</div>
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		<p>Ficohsa Seguros, one of Honduras&#8217;s leading insurance providers, needed a native mobile app to give policyholders self-service access to their health insurance — claims, pre-authorizations, payments, provider network, and 24/7 medical support — all in one place.</p><p>The brief arrived with strong technical requirements (JWT auth, Face ID, fingerprint, 5-minute session timeout) and a long feature list, but with significant ambiguity around the actual user experience: <em>what does each screen need to show, what tasks should users complete, and what information matters most at each step?</em></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The scope was ambitious for a 10-day timeline:</p><ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"><li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>6 modules</strong> covering claims, payments, provider network, profile, forms, and 24/7 support</li><li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>~40 distinct functionalities</strong></li><li class="font-claude-response-body whitespace-normal break-words pl-2">Both individual and corporate policyholders as user types</li><li class="font-claude-response-body whitespace-normal break-words pl-2">An atomic design system to support future development</li></ul>		
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		<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">As the sole UX/UI designer, my job was to:</p><ol class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3"><li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Resolve the ambiguity</strong> in the brief — turn a feature list into a clear product</li><li class="font-claude-response-body whitespace-normal break-words pl-2">Define the <strong>information architecture, user flows, and protopersonas</strong></li><li class="font-claude-response-body whitespace-normal break-words pl-2">Deliver <strong>high-fidelity mockups</strong> and an <strong>interactive prototype</strong></li><li class="font-claude-response-body whitespace-normal break-words pl-2">Build a <strong>complete atomic design system</strong> that engineering could hand-off cleanly</li></ol><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">All within a 10-day window with a single client review session.</p>		
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		<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>1. Surfaced the unknowns before designing anything.</strong> Instead of jumping into screens, I audited the brief and produced a structured list of open questions for each module — what &#8220;SHM1&#8221; meant, how policies and certificates relate, what info goes on a carnet, how Ficolinks are generated, what data each provider listing should show. This document drove the client conversation and unblocked the design phase.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>2. Built protopersonas to anchor decisions.</strong> Defined the primary users (individual policyholders and corporate beneficiaries) with their goals, tech comfort levels, and the moments where they&#8217;d actually open the app — usually under stress (a medical emergency, a pending claim, a payment due). This shaped which actions needed to be one tap away vs. buried.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>3. Designed the navigation map and user flows in FigJam.</strong> Mapped 6 primary sections to a bottom nav + hamburger pattern, with the <strong>24/7 medical hotline as a persistent, high-visibility CTA</strong> — because in an insurance app, the most important moment is when something goes wrong. Flows were drawn for the 8 most critical paths (login with biometrics, file a claim, request pre-authorization, pay a pending invoice, find a provider, etc.).</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>4. Built high-fidelity mockups in Figma.</strong> Designed the full app across the 6 modules, with native patterns for iOS (Face ID) and Android (fingerprint), session-timeout handling, and forms tuned for the claim and pre-authorization flows — the two most complex tasks in the app.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>5. Built an atomic design system.</strong> Tokens, typography, color, primary/secondary/tertiary buttons, cards, form fields, search components, filters, progress indicators, notifications, dropdowns, tables, and iconography — all componentized so engineering could implement without re-deciding visual details.</p>		
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		<ul><li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Shipped to production.</strong> The full scope was delivered within the 10-day timeline and the app was launched to Ficohsa Seguros policyholders in Honduras.</li></ul><ul><li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>40+ functionalities designed and documented</strong> across 6 modules, with the atomic design system covering every component engineering needed.</li></ul><ul><li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Single review cycle.</strong> Because the open-questions document resolved ambiguity upfront, the project moved through one consolidated client correction session instead of multiple revision rounds.</li></ul><ul><li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Positive client feedback throughout the process</strong> on the structure, clarity, and completeness of the deliverables — particularly the design system, which became the foundation for ongoing iteration after launch.</li></ul>		
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		<p>The most valuable thing I did on this project wasn&#8217;t a screen — it was the question list at the start. In B2B and Fintech, briefs are almost always under-specified, and senior UX work is as much about <strong>making the unknowns visible</strong> as it is about designing the visible layer. That&#8217;s what made it possible to ship 40 features in 10 days without compromising the system.</p>		
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		<ul><li>Protopersonas</li><li>Sitemap</li><li>User flows</li><li>Atomic Design System</li><li>Wireframes</li><li>Components</li><li>Hi Fidelity Prototype</li></ul>		
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		<title>Tradeview Markets — KYC Activation: Turning Invisible Friction into Measurable Conversion</title>
		<link>https://www.jorgerivera.design/portfolio/tradeview-markets-kyc-activation/</link>
		
		<dc:creator><![CDATA[jorgerivera_lbjqsp]]></dc:creator>
		<pubDate>Mon, 11 May 2026 04:22:40 +0000</pubDate>
				<guid isPermaLink="false">https://www.jorgerivera.design/?post_type=portfolio&#038;p=9681</guid>

					<description><![CDATA[The onboarding is broken This is an assignment during April for TradeView Markets for the Senior Product Designer role. In this case I show you how I redesigned the KYC activation flow for an international broker — and what I learned about the difference between visibility and motivation. Industry Fintech · Trading · Broker Client [&#8230;]]]></description>
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				<div class="elementor-element elementor-element-5ea06af e-flex e-con-boxed pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-parent " data-id="5ea06af" data-element_type="container" data-e-type="container">			<div class="e-con-inner">
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		<span class="pxl-heading--text ">

							The onboarding is broken	
				

		</span>
		</h2>
		
	</div>
</div>				</div>
				</div>
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		<p>This is an assignment during April for TradeView Markets for the Senior Product Designer role. In this case I show you how I redesigned the KYC activation flow for an international broker — and what I learned about the difference between visibility and motivation.</p>		
	</div>
</div>				</div>
				</div>
		<div class="elementor-element elementor-element-6118944 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child " data-id="6118944" data-element_type="container" data-e-type="container"><div class="elementor-element elementor-element-5a112bc e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child " data-id="5a112bc" data-element_type="container" data-e-type="container">		<div class="elementor-element elementor-element-7ad896f elementor-widget__width-initial elementor-widget elementor-widget-pxl_list" data-id="7ad896f" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
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                            <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Industry</label>
                                            <a class="pxl-content" href="#" > Fintech · Trading · Broker</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Client</label>
                                            <a class="pxl-content" href="https://www.tvmarkets.com/en/" > Tradeview Markets</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Received</label>
                                            <a class="pxl-content" href="#" > Apr 21, 2026</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Submitted</label>
                                            <a class="pxl-content" href="#" > Apr 23, 2026</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Project type</label>
                                            <a class="pxl-content" href="#" > UX Audit + Redesign</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Platform</label>
                                            <a class="pxl-content" href="#" > Mobile-first (64% traffic)</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Workflow</label>
                                            <a class="pxl-content" href="#" > Claude, Figma and ChatGPT</a>
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            </div>
    				</div>
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				</div>
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    " data-wow-delay="ms" 
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                                <img loading="lazy" decoding="async" width="1500" height="1000" src="https://www.jorgerivera.design/wp-content/uploads/2026/05/jr-design-tvm-hero.webp" class="no-lazyload attachment-full" alt="" />                                            </div>
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							Context	
				

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		<p>            <span class="pxl-text--highlight">
                A complete design process            </span>
        in 4 acts — from diagnosis to validation metrics. So the product team sent me 8 screens as resources for the assesstment.</p>		
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							Problem	
				

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		<p>Tradeview Markets is a global broker with over 20 years of operation — regulated in the Cayman Islands, Malta, Mauritius, and Labuan. Their client portal has a critical problem: <strong>users who complete registration but skip KYC verification (ID + Proof of Address) during onboarding and never come back to finish it.</strong></p><p> </p><p>No verification → no active trading account → no revenue. The problem wasn&#8217;t technical. It was a design problem.</p>		
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							The challenge	
				

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		<p>Design <strong>2 high-impact interventions</strong> that reduce friction and increase account activation rates. The brief was explicit: not looking for quantity — looking for <strong>criterion, clarity, and depth.</strong></p><p> </p><p>Key technical constraint: the identity verification provider&#8217;s flow cannot be modified. I could only design what happens <em>before</em> and <em>after</em> it.</p>		
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							What I did	
				

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		<p>I first diagnosed the 4 existing touchpoints (email, dashboard, notification, and modal). I identified that the problem wasn&#8217;t visibility — the user already knew they had pending items. <strong>It was motivation and friction.</strong></p><p> </p><p>I chose the 2 moments of highest user intent and completely reframed the experience: from &#8220;you&#8217;re missing something&#8221; to &#8220;you&#8217;re one step away from something.&#8221; I designed mobile-first based on a clear data point: <strong>over 60% of traffic comes from mobile.</strong></p>		
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							The impact	
				

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		<p>Two interventions with complete screens, user flows, design decision annotations, and proposed validation metrics. The deliverable included <strong>a Brief version and an Extended version</strong> — honoring what the brief asked for while demonstrating depth of thinking.</p><p> </p><p>The biggest win: <strong>the most important copy change didn&#8217;t require a single new component.</strong> Just a shift in perspective.</p>		
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							Diagnosis: 8 screens. 4 touchpoints.
2 real problems.	
				

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		<p>I reviewed every existing touchpoint. Most had visibility — what they lacked was intent.</p>		
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		<h6>01</h6><h4>Activation email</h4><p>The CTA leads to the portal homepage — not the verification flow. The user arrives and has to figure out what to do. No urgency. No time estimate. No real personalization.</p><p> </p><pre style="color: red">Discarded</pre>		
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		<h6>02</h6><h4>Initial dashboard</h4><p>Two signals competing at the same time: a peripheral toast and an empty state that misdiagnoses the problem — &#8220;You don&#8217;t have a live account&#8221; when the user DOES have an account. They just need to verify.</p><p> </p><pre style="color: green">Intervened</pre>		
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		<h6>03</h6><h4>Persistent notification</h4><p>Always visible = always invisible. An alert that never changes loses urgency over time. The brain filters it as background noise after the first visit.</p><p> </p><pre style="color: red">Discarded</pre>		
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		<h6>04</h6><h4>Blocking modal</h4><p>The highest-intent moment — the user wants to transact. The modal interrupts correctly but doesn&#8217;t convert. It creates friction without resolving it. The CTA &#8220;Submit document(s)&#8221; is a door with no window.</p><p> </p><pre style="color: green">Intervened</pre>		
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		<p>&#8220;It wasn&#8217;t a visibility problem.<br />It was a <em>motivation</em> problem.<br />The user already knew. They just needed<br />a reason to act.&#8221;</p><p> </p><pre>— Jorge Rivera · UX Diagnosis · Tradeview Markets</pre>		
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		<title>Todo Pago — Reducing a Fintech Onboarding Flow from 18 to 15 Steps</title>
		<link>https://www.jorgerivera.design/portfolio/todo-pago-reducing-a-fintech-onboarding-flow-from-18-to-15-steps/</link>
		
		<dc:creator><![CDATA[jorgerivera_lbjqsp]]></dc:creator>
		<pubDate>Sat, 09 May 2026 22:04:01 +0000</pubDate>
				<guid isPermaLink="false">https://www.jorgerivera.design/?post_type=portfolio&#038;p=9469</guid>

					<description><![CDATA[Designing a High-Converting Payment Experience for Todo Pago Reducing checkout abandonment in a high-stakes payment flow. Industry Fintech-Digital Payments Client Todo Pago Country Panama Duration 5 days Role Product Designer Schedule Now Overview Todo Pago is a digital payments platform that enables businesses to accept online transactions. The product had a functional checkout flow, but users [&#8230;]]]></description>
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data-elementor-type="wp-post" data-elementor-id="9469" class="elementor elementor-9469">
				<div class="elementor-element elementor-element-50cb4e7 e-flex e-con-boxed pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-parent " data-id="50cb4e7" data-element_type="container" data-e-type="container">			<div class="e-con-inner">
				<div class="elementor-element elementor-element-f6b5eaa elementor-widget elementor-widget-pxl_heading" data-id="f6b5eaa" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_heading.default">
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							Designing a High-Converting Payment Experience for Todo Pago	
				

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		</h2>
		
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				<div class="elementor-element elementor-element-0059733 elementor-widget elementor-widget-pxl_text_editor" data-id="0059733" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_text_editor.default">
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		<p>Reducing checkout abandonment in a high-stakes payment flow.</p>		
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		<div class="elementor-element elementor-element-f24eba3 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child " data-id="f24eba3" data-element_type="container" data-e-type="container"><div class="elementor-element elementor-element-f5c9f9f e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child " data-id="f5c9f9f" data-element_type="container" data-e-type="container">		<div class="elementor-element elementor-element-7bfb9b0 elementor-widget elementor-widget-pxl_list" data-id="7bfb9b0" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
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                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Industry</label>
                                            <a class="pxl-content" href="#" > Fintech-Digital Payments</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Client</label>
                                            <a class="pxl-content" href="#" > Todo Pago</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Country</label>
                                            <a class="pxl-content" href="#" > Panama</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Duration</label>
                                            <a class="pxl-content" href="#" > 5 days</a>
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                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content content-grid">
                    <label class="pxl-empty">Role</label>
                                            <a class="pxl-content" href="#" > Product Designer</a>
                                    </div>

            </div>
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		<div class="elementor-element elementor-element-540b7a9 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child " data-id="540b7a9" data-element_type="container" data-e-type="container">		<div class="elementor-element elementor-element-14f8699 elementor-widget elementor-widget-pxl_button" data-id="14f8699" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_button.default">
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					<div id="pxl-pxl_button-14f8699-1244" class="pxl-button pxl-atc-link " data-wow-delay="ms">
    <a href="https://calendly.com/jorgedesigner/hablemos" class="btn pxl-icon-active btn-block-inline btn-text-nina btn-icon-box pxl-icon--left" data-anchor="https://calendly.com/jorgedesigner/hablemos">
                <span class="pxl--btn-text" data-text="Schedule Now">
            <span>S</span><span>c</span><span>h</span><span>e</span><span>d</span><span>u</span><span>l</span><span>e</span><span class="spacer">&nbsp;</span><span>N</span><span>o</span><span>w</span>        </span>
    </a>
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		<div class="elementor-element elementor-element-6cf51d7 e-con-full e-flex pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child " data-id="6cf51d7" data-element_type="container" data-e-type="container">		<div class="elementor-element elementor-element-c1344b5 elementor-widget elementor-widget-pxl_image" data-id="c1344b5" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_image.default">
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					<div id="pxl_image-c1344b5-5048" 
    class="pxl-image-single pxl-overflow--hidden pxl-disable-parallax-sm  pxl-image-scale-parallax 
    " data-wow-delay="ms" 
        >

    <div class="pxl-item--inner " data-wow-delay="120ms">
                
                    <div class="pxl-item--image s_img"  data-parallax-value="">
                                <img loading="lazy" decoding="async" width="1500" height="1000" src="https://www.jorgerivera.design/wp-content/uploads/2026/03/todopago-cover.webp" class="no-lazyload attachment-full" alt="" />                                            </div>
                </div>
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		<div class="elementor-element elementor-element-d8022af e-flex e-con-boxed pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child " data-id="d8022af" data-element_type="container" data-e-type="container">			<div class="e-con-inner">
				<div class="elementor-element elementor-element-dd2ca97 elementor-widget elementor-widget-pxl_heading" data-id="dd2ca97" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_heading.default">
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		<h2 class="pxl-item--title  style-default highlight-default pxl-split-text split-in-fade" data-wow-delay="ms">

		<span class="pxl-heading--text ">

							Overview	
				

		</span>
		</h2>
		
	</div>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-c172bcb elementor-widget elementor-widget-pxl_divider" data-id="c172bcb" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_divider.default">
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		<p>            <span class="pxl-text--highlight">
                Todo Pago            </span>
        is a digital payments platform that enables businesses to accept online transactions. The product had a functional checkout flow, but users were abandoning the onboarding process before completing it — a direct business problem with measurable revenue implications.</p><p> </p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The client needed a designer who could diagnose the experience, identify where and why users were dropping off, and deliver a redesigned flow ready for development.</p>		
	</div>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-140109d elementor-widget elementor-widget-pxl_text_editor" data-id="140109d" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_text_editor.default">
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					<div class="pxl-text-editor d-flex   ">
	<div class="pxl-item--inner  " data-wow-delay="ms">
		<p><a href="https://www.figma.com/design/urXU33JErvia94QGb7Qo3C/TodoPago-UX-UI-Design?node-id=167-2745&amp;t=Hfe3wt2jZETZz4H8-1">View Figma Prototype</a></p>		
	</div>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-1ec4018 elementor-widget elementor-widget-pxl_divider" data-id="1ec4018" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_divider.default">
				<div class="elementor-widget-container">
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															<img loading="lazy" decoding="async" width="1024" height="655" src="https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-1-1024x655.webp" class="attachment-large size-large wp-image-9512" alt="" srcset="https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-1-1024x655.webp 1024w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-1-300x192.webp 300w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-1-768x491.webp 768w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-1-1111x710.webp 1111w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-1.webp 1500w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				<div class="elementor-element elementor-element-b1c0cd0 elementor-widget elementor-widget-pxl_heading" data-id="b1c0cd0" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_heading.default">
				<div class="elementor-widget-container">
					
<div id="pxl-pxl_heading-b1c0cd0-8730" class="pxl-heading ">
	<div class="pxl-heading--inner">
		
		<h2 class="pxl-item--title  style-default highlight-default " data-wow-delay="ms">

		<span class="pxl-heading--text ">

							Impact	
				

		</span>
		</h2>
		
	</div>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-35fbd64 elementor-widget elementor-widget-pxl_list" data-id="35fbd64" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
				<div class="elementor-widget-container">
					    <div class="pxl-list pxl-list1 ">
                            <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Onboarding flow redesigned and shipped to production</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Critical friction points eliminated across the checkout journey</a>
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            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Stronger trust signals integrated throughout the payment experience</a>
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                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Cleaner UI system with consistent states across all interaction points</a>
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            </div>
            </div>
    				</div>
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				<div class="elementor-element elementor-element-0733f04 elementor-widget elementor-widget-image" data-id="0733f04" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
															<img loading="lazy" decoding="async" width="1024" height="693" src="https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-2-1024x693.webp" class="attachment-large size-large wp-image-9516" alt="" srcset="https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-2-1024x693.webp 1024w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-2-300x203.webp 300w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-2-768x520.webp 768w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-2-1536x1040.webp 1536w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-2-1049x710.webp 1049w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-2.webp 2000w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				<div class="elementor-element elementor-element-7b90247 elementor-widget elementor-widget-image" data-id="7b90247" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
															<img loading="lazy" decoding="async" width="1024" height="664" src="https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-3-1024x664.webp" class="attachment-large size-large wp-image-9517" alt="" srcset="https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-3-1024x664.webp 1024w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-3-300x195.webp 300w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-3-768x498.webp 768w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-3-1536x996.webp 1536w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-3-1095x710.webp 1095w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-Research-3.webp 2000w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				<div class="elementor-element elementor-element-7ccef08 elementor-widget elementor-widget-pxl_heading" data-id="7ccef08" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_heading.default">
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		<h2 class="pxl-item--title  style-default highlight-default " data-wow-delay="ms">

		<span class="pxl-heading--text ">

							Problem	
				

		</span>
		</h2>
		
	</div>
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				<div class="elementor-element elementor-element-072c36d elementor-widget elementor-widget-pxl_text_editor" data-id="072c36d" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_text_editor.default">
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	<div class="pxl-item--inner  " data-wow-delay="ms">
		<p>Users were abandoning the checkout onboarding at critical decision points. The experience was creating friction where it needed to create confidence.</p><p> </p><p>A UX audit and heuristic evaluation revealed the core issues:</p>		
	</div>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-6e0457d elementor-widget elementor-widget-pxl_list" data-id="6e0457d" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
				<div class="elementor-widget-container">
					    <div class="pxl-list pxl-list1 ">
                            <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > High cognitive load during form completion</a>
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            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Weak visual hierarchy making it difficult to know what to do next</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Poorly communicated validation errors increasing user anxiety</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Limited real-time feedback leaving users uncertain about their progress</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
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                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Insufficient trust signals at the moment users were asked to enter payment information</a>
                                    </div>

            </div>
            </div>
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		<p>In a payment context, friction is not just a usability problem — it is a conversion problem and a trust problem.</p>		
	</div>
</div>				</div>
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		<h2 class="pxl-item--title  style-default highlight-default " data-wow-delay="ms">

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							My role as a Product Designer	
				

		</span>
		</h2>
		
	</div>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-1a41767 elementor-widget elementor-widget-pxl_heading" data-id="1a41767" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_heading.default">
				<div class="elementor-widget-container">
					
<div id="pxl-pxl_heading-1a41767-8587" class="pxl-heading ">
	<div class="pxl-heading--inner">
		
		<h2 class="pxl-item--title  style-default highlight-default " data-wow-delay="ms">

		<span class="pxl-heading--text ">

							Responsible for:	
				

		</span>
		</h2>
		
	</div>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-082dca8 elementor-widget elementor-widget-pxl_list" data-id="082dca8" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
				<div class="elementor-widget-container">
					    <div class="pxl-list pxl-list1 ">
                            <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Full UX audit of the existing onboarding experience</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Heuristic evaluation and benchmarking against fintech leaders (Stripe, Mercado Pago)</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Friction mapping across the checkout journey</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > End-to-end experience redesign</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > High-fidelity prototyping and interaction design
</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > UI system improvements and component definition</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Handoff to development team
</a>
                                    </div>

            </div>
            </div>
    				</div>
				</div>
				<div class="elementor-element elementor-element-400d729 elementor-widget elementor-widget-pxl_divider" data-id="400d729" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_divider.default">
				<div class="elementor-widget-container">
					<div class="pxl-el-divider " data-wow-delay="ms"></div>				</div>
				</div>
				<div class="elementor-element elementor-element-952c2b4 elementor-widget elementor-widget-pxl_heading" data-id="952c2b4" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_heading.default">
				<div class="elementor-widget-container">
					
<div id="pxl-pxl_heading-952c2b4-3929" class="pxl-heading ">
	<div class="pxl-heading--inner">
		
		<h2 class="pxl-item--title  style-default highlight-default " data-wow-delay="ms">

		<span class="pxl-heading--text ">

							Process	
				

		</span>
		</h2>
		
	</div>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-32e211b elementor-widget elementor-widget-pxl_list" data-id="32e211b" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
				<div class="elementor-widget-container">
					    <div class="pxl-list pxl-list1 ">
                            <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > 1) UX Audit &#038; Benchmarking
Conducted a structured heuristic evaluation of the existing flow against Nielsen&#8217;s 10 usability principles. Benchmarked the experience against leading fintech checkout patterns including Stripe and Mercado Pago to identify industry standards the product was falling short of.</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > 2) Friction Mapping
Mapped every step of the onboarding journey to identify where cognitive load peaked, where trust signals were missing, and where the UI was creating uncertainty instead of confidence.</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > 3) Experience Redesign
Redesigned the flow around four principles: progressive disclosure to reduce overwhelm, real-time validation to catch errors before submission, clear system feedback at every step, and trust-driven microcopy to reduce hesitation at payment entry.</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > 4) Prototyping &#038; Iteration
Built interactive high-fidelity prototypes covering all core states — loading, error, success, and edge cases. Iterated on the design based on internal review before final handoff.</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > 5) Development Handoff
Delivered a fully documented Figma handoff with component specs, interaction states, and UI guidelines. The redesign was implemented in production.</a>
                                    </div>

            </div>
            </div>
    				</div>
				</div>
				<div class="elementor-element elementor-element-8d99ee5 elementor-widget elementor-widget-image" data-id="8d99ee5" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
															<img loading="lazy" decoding="async" width="1024" height="284" src="https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-UserFlow-1024x284.webp" class="attachment-large size-large wp-image-9522" alt="" srcset="https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-UserFlow-1024x284.webp 1024w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-UserFlow-300x83.webp 300w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-UserFlow-768x213.webp 768w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-UserFlow-1536x425.webp 1536w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-UserFlow-1170x324.webp 1170w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-UserFlow.webp 2000w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				<div class="elementor-element elementor-element-f6448d3 elementor-widget elementor-widget-pxl_heading" data-id="f6448d3" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_heading.default">
				<div class="elementor-widget-container">
					
<div id="pxl-pxl_heading-f6448d3-1986" class="pxl-heading ">
	<div class="pxl-heading--inner">
		
		<h2 class="pxl-item--title  style-default highlight-default " data-wow-delay="ms">

		<span class="pxl-heading--text ">

							Solution	
				

		</span>
		</h2>
		
	</div>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-3073b71 elementor-widget elementor-widget-pxl_heading" data-id="3073b71" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_heading.default">
				<div class="elementor-widget-container">
					
<div id="pxl-pxl_heading-3073b71-2181" class="pxl-heading ">
	<div class="pxl-heading--inner">
		
		<h2 class="pxl-item--title  style-default highlight-default " data-wow-delay="ms">

		<span class="pxl-heading--text ">

							The redesigned onboarding experience focused on removing friction at every step and reinforcing trust at the moments that matter most:	
				

		</span>
		</h2>
		
	</div>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-efdc38f elementor-widget elementor-widget-pxl_list" data-id="efdc38f" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_list.default">
				<div class="elementor-widget-container">
					    <div class="pxl-list pxl-list1 ">
                            <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Streamlined multi-step checkout flow with clear progress indication</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Reduced unnecessary input fields to minimize user effort</a>
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            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
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                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Real-time error validation replacing post-submission error states</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Improved visual hierarchy guiding users through each decision</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Stronger security messaging and trust indicators at payment entry</a>
                                    </div>

            </div>
                    <div class="pxl--item   " data-wow-delay="ms">
                                    <div class="pxl-item--icon ">
                        <i aria-hidden="true" class="fas fa-circle"></i>                    </div>
                                                                <div class="pxl-item--content ">
                    <label class="pxl-empty"></label>
                                            <a class="pxl-content"  > Consistent UI states across loading, error, and success scenarios</a>
                                    </div>

            </div>
            </div>
    				</div>
				</div>
				<div class="elementor-element elementor-element-dc22e3d elementor-widget elementor-widget-image" data-id="dc22e3d" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
															<img loading="lazy" decoding="async" width="1024" height="370" src="https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-FinalFlow-1024x370.webp" class="attachment-large size-large wp-image-9526" alt="" srcset="https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-FinalFlow-1024x370.webp 1024w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-FinalFlow-300x108.webp 300w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-FinalFlow-768x278.webp 768w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-FinalFlow-1536x555.webp 1536w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-FinalFlow-1170x423.webp 1170w, https://www.jorgerivera.design/wp-content/uploads/2026/03/TodoPago-FinalFlow.webp 2000w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				<div class="elementor-element elementor-element-1f13e9d elementor-widget elementor-widget-pxl_heading" data-id="1f13e9d" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_heading.default">
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<div id="pxl-pxl_heading-1f13e9d-4085" class="pxl-heading ">
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		<h2 class="pxl-item--title  style-default highlight-default " data-wow-delay="ms">

		<span class="pxl-heading--text ">

							Results	
				

		</span>
		</h2>
		
	</div>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-9bb38e9 elementor-widget elementor-widget-text-editor" data-id="9bb38e9" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The redesign was implemented in production, resolving the abandonment issues that motivated the project. The client confirmed satisfaction with the delivered solution.</p><p> </p><p>Note: Post-launch analytics were managed by the client&#8217;s internal team. Quantitative metrics were not shared with the design team after handoff.</p>								</div>
				<div class="elementor-element elementor-element-f765d39 elementor-widget elementor-widget-pxl_heading" data-id="f765d39" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_heading.default">
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<div id="pxl-pxl_heading-f765d39-4374" class="pxl-heading ">
	<div class="pxl-heading--inner">
		
		<h2 class="pxl-item--title  style-default highlight-default " data-wow-delay="ms">

		<span class="pxl-heading--text ">

							Key Learnings	
				

		</span>
		</h2>
		
	</div>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-ca75d6b elementor-widget elementor-widget-text-editor" data-id="ca75d6b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">In payment flows, clarity and trust are more impactful than adding features. Users do not abandon checkouts because the product lacks functionality — they abandon because something made them hesitate. Identifying and eliminating that hesitation is the core design challenge.</p>								</div>
				<div class="elementor-element elementor-element-135ef4a elementor-widget elementor-widget-pxl_heading" data-id="135ef4a" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_heading.default">
				<div class="elementor-widget-container">
					
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	<div class="pxl-heading--inner">
		
		<h2 class="pxl-item--title  style-default highlight-default " data-wow-delay="ms">

		<span class="pxl-heading--text ">

							What I Learned	
				

		</span>
		</h2>
		
	</div>
</div>				</div>
				</div>
				<div class="elementor-element elementor-element-82114f4 elementor-widget elementor-widget-text-editor" data-id="82114f4" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Designing for conversion-critical flows requires a different lens than general product design. Every interaction state, every label, every error message is a trust decision. This project reinforced that UX quality in fintech is measured not by how the product looks, but by whether users complete the action.</p>								</div>
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				<div class="elementor-element elementor-element-6ca2fa7 elementor-widget elementor-widget-pxl_image_carousel" data-id="6ca2fa7" data-element_type="widget" data-e-type="widget" data-widget_type="pxl_image_carousel.default">
				<div class="elementor-widget-container">
					<div id="pxl-image-carousel-6ae9c9e271063" class="pxl-swiper-slider pxl-image-carousel pxl-image-carousel1 pxl-swiper-nogap" >
    <div class="pxl-carousel-inner">
        <div class="pxl-swiper-container" dir="ltr" data-settings="{&quot;slide_direction&quot;:&quot;horizontal&quot;,&quot;slide_percolumn&quot;:1,&quot;slide_mode&quot;:&quot;slide&quot;,&quot;slides_to_show&quot;:3,&quot;slides_to_show_xxl&quot;:3,&quot;slides_to_show_lg&quot;:3,&quot;slides_to_show_md&quot;:3,&quot;slides_to_show_sm&quot;:2,&quot;slides_to_show_xs&quot;:1,&quot;slides_to_scroll&quot;:1,&quot;arrow&quot;:false,&quot;pagination&quot;:false,&quot;pagination_type&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:false,&quot;pause_on_hover&quot;:false,&quot;pause_on_interaction&quot;:true,&quot;delay&quot;:5000,&quot;loop&quot;:true,&quot;speed&quot;:500}">
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		<div class="elementor-element elementor-element-f4edb5a e-flex e-con-boxed pxl-section-overflow-visible pxl-column-none pxl-section-fix-none pxl-bg-color-none e-con e-child " data-id="f4edb5a" data-element_type="container" data-e-type="container">			<div class="e-con-inner">
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            <div class="pxl-swiper-container" dir="ltr" data-settings="{&quot;slide_direction&quot;:&quot;horizontal&quot;,&quot;slide_percolumn&quot;:1,&quot;slide_mode&quot;:&quot;slide&quot;,&quot;slides_to_show&quot;:1,&quot;slides_to_show_xxl&quot;:1,&quot;slides_to_show_lg&quot;:1,&quot;slides_to_show_md&quot;:1,&quot;slides_to_show_sm&quot;:1,&quot;slides_to_show_xs&quot;:1,&quot;slides_to_scroll&quot;:1,&quot;arrow&quot;:true,&quot;pagination&quot;:true,&quot;pagination_type&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:true,&quot;pause_on_hover&quot;:false,&quot;pause_on_interaction&quot;:true,&quot;delay&quot;:5000,&quot;loop&quot;:false,&quot;speed&quot;:500}">
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                                        <p>"Jorge is organized, methodical, and creative. With excellent communication skills, he takes ideas to the next level, always focusing on the user and best design practices."

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		<pubDate>Wed, 25 Mar 2026 04:23:30 +0000</pubDate>
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