Designing a High-Converting Payment Experience for Todo Pago
Reducing checkout abandonment in a high-stakes payment flow.
Overview
Todo Pago is a digital payments platform that enables businesses to accept online transactions. The product had a functional checkout flow, but users were abandoning the onboarding process before completing it — a direct business problem with measurable revenue implications.
The client needed a designer who could diagnose the experience, identify where and why users were dropping off, and deliver a redesigned flow ready for development.
Impact
Problem
Users were abandoning the checkout onboarding at critical decision points. The experience was creating friction where it needed to create confidence.
A UX audit and heuristic evaluation revealed the core issues:
In a payment context, friction is not just a usability problem — it is a conversion problem and a trust problem.
My role as a Product Designer
Responsible for:
Process
Solution
The redesigned onboarding experience focused on removing friction at every step and reinforcing trust at the moments that matter most:
Results
The redesign was implemented in production, resolving the abandonment issues that motivated the project. The client confirmed satisfaction with the delivered solution.
Note: Post-launch analytics were managed by the client’s internal team. Quantitative metrics were not shared with the design team after handoff.
Key Learnings
In payment flows, clarity and trust are more impactful than adding features. Users do not abandon checkouts because the product lacks functionality — they abandon because something made them hesitate. Identifying and eliminating that hesitation is the core design challenge.
What I Learned
Designing for conversion-critical flows requires a different lens than general product design. Every interaction state, every label, every error message is a trust decision. This project reinforced that UX quality in fintech is measured not by how the product looks, but by whether users complete the action.
"Jorge is a highly creative professional who will undoubtedly put that creativity to work in the best interest of any company he joins. He has the ability to take an existing system and rebuild it with a user-first mindset — making it more intuitive and accessible for the people who use it every day"
"Easy to communicate and open to reviewing changes properly."
"I recently had the opportunity to work with Jorge on the design of a mobile app, and he demonstrated his ability to understand requirements and transform them into an intuitive design."
"Jorge is organized, methodical, and creative. With excellent communication skills, he takes ideas to the next level, always focusing on the user and best design practices."
